THE WORK

BEFORE & AFTER.

Every client project here is a real local business with a website that now works as hard as they do. No stock mockups, no concept pieces. Flip the switch and judge for yourself.

CASE STUDY 01

RUSHTON
ELECTRICAL

Client
Rushton Electrical Ltd
Trade
NICEIC approved electricians
Patch
Bedford, three counties
Scope
Design ◦ copy ◦ build ◦ launch
Year
2026

THE PROBLEM

Scott and Danielle Rushton run one of the best-reviewed electrical firms in Bedfordshire. Fifteen years on the tools, NICEIC approved, and over 150 five star Google reviews. Their website was a 2021 Wix template: a wedding-invitation serif floating over a washed-out photo, three thin pages, and not a single review anywhere on it.

The proof that wins jobs was invisible. The accreditation that builds trust was buried. And the phone number, the whole point of the site, was a line of small text in the corner.

The old Rushton Electrical website: default template layout with faint text over a washed-out photo The new Rushton Electrical website: bold dark design with strong headline, clear phone number and call buttons

WHAT WE DID

We started with what they already owned: the logo. We traced it into a crisp vector and pulled the brand from it, charcoal and hard-hat orange, so the new site looks like their vans, not like a template. Then we rebuilt everything around one job: turning a visitor into a phone call.

  • A reviews stage. "Rated 5.0 on Google" as a headline, real quotes underneath, and a link to the rest. The best sales copy they own, finally doing its job.
  • Trust up front. NICEIC badge, years on the tools, fully insured, 24/7 call outs. In the first screen, not the small print.
  • Every service written up properly. Rewires, consumer units, EV chargers, fault finding. Each with its own plain-English copy, so customers and search engines both find it.
  • An areas-served map. A 30 mile radius around Stewartby with every town named. Local search loves it and so do customers checking "do they come to us?"
  • Built for phones. Most of their customers arrive on a mobile with a problem. The call button sits one thumb-tap away, always.
  • One fast page. Hand-built, static, no platform bloat. It loads before the kettle's even on.
Reviews section of the new site: Rated 5.0 on Google headline with four real customer quotes
150+ five star reviews, given a stage
Areas served section: radius map around Stewartby with the towns covered
Areas served, drawn as a radius map
Old Rushton Electrical site on a phone
BEFORE
New Rushton Electrical site on a phone, with call button in reach of a thumb
AFTER

THE RESULT

A site that finally matches the firm behind it. Their reputation is on show, their accreditation is unmissable, and the number is always in reach. Launched 2026, built once, owned outright.

Visit the live site ▸

CASE STUDY 02

DMC
HEATING

Client
DMC Heating Services
Trade
Gas Safe heating engineer
Patch
Lidlington, Bedfordshire
Scope
Design ◦ copy ◦ build
Year
2026

THE PROBLEM

A one man heating firm with 13 years on the tools, British Gas training and a perfect 5.0 on Google. His Wix site had a single page, and most of it was invisible: the services, the reviews, the FAQ and even the email address sat inside embedded widgets that search engines can't read. To Google, the page barely existed.

On top of that: a chat script loading on every visit that displayed nothing, a Call Now button that did nothing on a desktop, and platform fees quietly going out every year for the privilege.

The old DMC Heating website: template layout with glossy buttons and content hidden in embedded widgets The new DMC Heating website: warm cream and gold design with Gas Safe badge, clear phone number and quote buttons

WHAT WE DID

We rebuilt it around the two things that win heating work: trust and a phone number. The brand comes from the flame in his logo, warm gold on cream, so the site feels like the man himself. Honest, tidy, no nonsense.

  • Real HTML Google can read. Every service, review and question now lives on the page itself, not in an embedded widget. The whole site is finally searchable.
  • A perfect 5.0, on show. His Google reviews moved out of a widget and onto a stage.
  • Gas Safe front and centre. The badge that matters in this trade, in the first screen with the guarantee beside it.
  • Contact that works everywhere. Call, WhatsApp or email, one tap each, on any device. No forms to look after.
  • A headline that sells. "Boiler repairs, servicing and installations, done properly" instead of a greeting card slogan.
  • One fast static page. No platform, no plugins, no subscriptions. Nothing to renew and nothing to break.
Reviews section of the new DMC Heating site: five star Google reviews from real customers
A perfect 5.0, finally visible to Google
Services section of the new DMC Heating site: repairs, servicing and installations written up in plain English
Every service on the page, in plain English
Old DMC Heating site on a phone
BEFORE
New DMC Heating site on a phone, with call and WhatsApp one tap away
AFTER

THE RESULT

A site as tidy as his workmanship. Everything Google needs to find him, everything a customer needs to trust him, and the number one tap away. Built once, owned outright, nothing to maintain.

See the live build ▸

CASE STUDY 03

YOUR BUSINESS?

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